HELOOLA

Techstars 2023

Heloola is an independent digital book club developed with the intention of creating a sharing space that starts with books and goes much further, where one can discuss life, relationships and the world. The books chosen each month are varied and unpredictable and help to open conversations, to talk about ourselves and the world we live in. The name "Heloola" comes from the Hawaiian language: "helu helu" means to read and "la" means sun: a way to represent light in the stories that are read. The Heloola startup has been selected for the 2023 class of the Torino Cities of the future Techstars Accelerator program.