GUCCI

Italian Lifestyle 2022

Gucci is an Italian fashion company founded in 1921 by Guccio Gucci in Florence; has become one of the world's leading luxury brands, recognized for its creativity, innovation and craftsmanship. The company produces a wide range of luxury products, including clothing, handbags, shoes, accessories, jewelry and watches. The brand is known for its unique style that combines tradition and modernity, and for its use of high quality materials.
"Innovation is in Gucci's DNA" explains Nicola Vivaldi - Industrial Strategy and Innovation Director : "it is a fundamental pillar of the brand's strategy, but it is also a mindset, a culture that values continuous learning. This means continuously investing in people, in their competences”.
Gucci also invests in innovation by joining startup support programs, such as Italian Lifestyle. Furthermore, it has a strong commitment to sustainability and has taken a number of initiatives to reduce the environmental impact of its production.